The BFO

Networking Not working?!

It's difficult sometimes to reconcile the investment needed to do networking with the perception held by those who don't network that it is a waste of time.

The people who organise networking events hold that networking is working - if you see what I mean - and people who go to them can't all be wrong, or am I simply trying to justify why I go?

Let's take a closer look at networking:

• Why does it seem to work for some and not others?
• What sort of investment does it need to make it work?
• What are your objectives for networking?

Which of the many works best?