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Networking Not working?!

It's difficult sometimes to reconcile the investment needed to do networking with the perception held by those who don't network that it is a waste of time.


The people who organise networking events hold that networking is working - if you see what I mean - and people who go to them can't all be wrong, or am I simply trying to justify why I go?


Let's take a closer look at networking:

  • Why does it seem to work for some and not others?
  • What sort of investment does it need to make it work?
  • What are your objectives for networking?

Which of the many works best?