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Networking Not working?!

It's difficult sometimes to reconcile the investment needed to do networking with the perception held by those who don't network that it is a waste of time.


The people who organise networking events hold that networking is working - if you see what I mean - and people who go to them can't all be wrong, or am I simply trying to justify why I go?


Let's take a closer look at networking:

  • Why does it seem to work for some and not others?
  • What sort of investment does it need to make it work?
  • What are your objectives for networking?

Which of the many works best?

There is something worse than the Plague

Hard to imagine, but I have had some practical experience of this and know absolutely what I am talking about.


The Plague was (apparently) mostly fatal as Camus set out in his book "La Peste" - a great book to read, although you should try it in English - much easier on the whole. There was an irrationality about who caught it and this underlined the irrationality of life - yes, one of THOSE books.


Business life doesn't have to be irrational though, you can apply some degree of order and certainty in your business by doing some simple things. This post doesn't tell you what they are - I'll save that for another rainy day - what it does tell you though is one technique to avoid "like the plague" although there is an irrationality and randomness about this technique that just creeps up on you when you least expect it!