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“Wilderness is where one feels oneself to be in a wild place” – Aldous Huxley.


Optimism is a much required characteristic in business and is found in varying degrees. From complete abandonment of reality at the one extreme to the faintest expectation of a good result at the other. Please note that I do not see pessimism as the opposite just not very much optimism (now THAT's optimism for you!)

There's been a lot written about luck and approaching life with an optimistic viewpoint and I'm sure I remember reading that if you feel lucky you will be lucky. I'm sure I did...

So how hard can it be to see only good or happiness or results when that is what we desire in business (and often in life)? I know from very recent business experiences that knowing and believing that a goal can be achieved is more than half of the hard work in achieving it. Sure you need to work at it, but you need to work at being lucky and being optimistic too. It doesn't just land on you like some kind of spaceship from Mars.

So if I might paraphrase Aldous Huxley, optimism is when one feels when one is in an optimistic place or condition. Arguably there is no "degree" of optimism in that case, it's like being slightly late.

However getting into an optimistic place is by far a more tricky problem. BUT not impossible. While you could no doubt start thinking optimistic thoughts, it would undoubtedly fail after a few days and a few troublesome events. The John Muir Trust has an award, called surprisingly the John Muir Award. It explains the award as follows:

The John Muir Award is an environmental award scheme focused on wild places. It encourages awareness and responsibility for the natural environment, in a spirit of fun, adventure and exploration.

and so to take part you must "discover- explore - conserve - share".

Starting tomorrow, why don't you think about discovering optimism, exploring what it means, capture it and preserve it for the next day and then share your optimism with another person?

What's the worst thing that can happen?



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