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Business is fun

I don't believe it!

The avuncular Victor Meldrew almost never believes anything, if his scripts are anything to go by. Of course, it has become one of those well known catchphrases that has passed into the vocabulary with the same ease which Bankers employ when awarding bonuses.

"I don't believe it!". Is it shock or genuine disbelief? Incredulity is often employed as a mark of surprise when emphasising how delighted we are with something. How often do you say, "it was an absolutely incredible night!" Well maybe you don't say THAT all that often but I'm sure you understand my meaning. All day now you'll be hearing yourself say, "that blog was incredible wasn't it?"